About us

We specialize in sustainability assurance services for your business

At REDUCE2, we assure the sustainability of your company assisting you through the entire process to ensure effective implementation. Sustainability certification drives positive change and distinguishes your company as a leader in responsible business practices.

Sustainability matters. We're here to help!

Showcase your commitment to environmental best practice with sustainability certification.

REDUCE2 is dedicated to the certification of sustainability practices for businesses worldwide. With a strong commitment to promoting environmental stewardship, social responsibility, and economic viability, we empower organizations to showcase their sustainability certifications with credibility and transparency.

We understand that sustainable business practices are paramount for long-term success and the preservation of our planet. We collaborate closely with companies from industries ranging from manufacturing and agriculture, to technology and finance. We assess operations, supply chains, and overall sustainability strategies to determine their compliance with international standards and best practices.

REDUCE2 evaluates a wide range of criteria, including energy efficiency, waste management, water conservation, carbon footprint, labor conditions, community engagement, and ethical sourcing. Our comprehensive certification process involves thorough audits, data analysis, and stakeholder consultations to ensure accurate and reliable assessments. Sustainability certification enhances brand reputation, and demonstrates your credibility to investors, partners, clients and employees.

If you desire consulting and certification services, we can perform both by providing advice, clarifying requirements when needed, and constructively challenging your system. We also offer sustainable planning support to assist you in managing and holding sustainable events and exhibitions.

Our Story

REDUCE2 was founded on a simple but urgent truth: businesses talk about sustainability,but few can prove it. Too often, good intentions fall short of measurable action, leaving companies exposed to risk, regulation, and reputational damage.

Our name reflects both our mission and the Paris Agreement on climate change. Adopted on December 12, 2015, at COP21, this landmark accord set a bold target: keep global temperature rise well below 2°C and strive to limit it to 1.5°C because every fraction of a degree can help prevent hunger, conflict, drought, and other global disruptions.

REDUCE2 is a reminder that every action counts toward keeping global temperature rises below 2°C.

In this spirit, we created REDUCE2 to turn this global commitment into measurable action — cutting through the noise and helping organizations prove their progress. We provide the systems, frameworks, and certifications that transform ESG ambition into audit-ready results, enabling businesses to lead with credibility and turn sustainability into a driver of growth.

Our Purpose

We believe sustainability isn’t a marketing slogan — it’s a business imperative. Our mission is to:

  • Equip businesses with confidence by aligning them with ISO standards, global frameworks, and best practices.

  • Transform intent into impact through certification, audits, and implementation support.

  • Protect reputations and build trust so companies can thrive in a world that demands accountability.

Who We Work With

In the events industry we work with vendors, exhibitors, corporate managers and chief sustainability officers across a wide range of industries —automotive, finance, technology, pharma and beyond — to future-proof operations and meet rising stakeholder expectations.

Our Commitment

When you work with REDUCE2, you get more than guidance. You gain a hands-on partner who helps you prepare, implement, and certify with speed and precision. No greenwashing. No shortcuts. Just measurable, auditable proof of your progress.

What can we help you with?

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Systems Certification

Choose your standards, and if you’re unsure, we’ll guide you. From selection to certification, we make your systems clear, credible, and growth-ready — because resilience and compliance fuel sustainable growth.

Readiness Sprint: Rapid discovery and baseline scoring to pinpoint what to do first.
Gap Analysis: Line-by-line checks against ISO and leading frameworks—no guesswork.
Roadmap & KPIs: Quarter-by-quarter plan with owners, milestones, and measurable outcomes.
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Event Audits

Make your event stand out by achieving UFI- approved status. We provide Independent verification of visitors, exhibitors, and exhibition space builds trust, strengthens sponsorship and sales efforts, and positions your event as a credible, transparent, internationally recognized platform.

Event audits provide verified attendance and exhibitor data giving show organizers third-party validation.
Trade shows and exhibitions that achieve independent verification set themselves apart from the competition by informing exhibitors that they produce a quality show that meets global industry best practices and standards.
Attaining the global association of the exhibition industry’s “UFI Approved Event” status for your show is the benchmark of quality for trade show organizers.
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Carbon Measurement

Get a clear GHG baseline with analysis that goes beyond numbers.Our footprint calculation allows you to demonstrate leadership, earn stakeholder trust, improve planning, and strengthen your sustainability reputation all while reducing your carbon footprint.

Demonstrate leadership by showing stakeholders you take sustainability seriously.
Set credible targets to reduce your environmental footprint year over year.
Build trust with clients, partners, and attendees through measurable action.
Gain insights that translate into smarter planning and cost savings.
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Standards Writing

Show leadership and build stakeholder trust with clear sustainability standards for your industry. We create category-specific frameworks that members can adopt to demonstrate measurable progress and align with stakeholder-approved best practices.

Define the Framework – Collaborate to shape standards tailored to your industry’s unique needs.
Align & Adopt – Engage stakeholders and members to ensure credibility, buy-in, and compliance.
Define the Framework – Collaborate to shape standards tailored to your industry’s unique needs.
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Advisory Services

Each step on the sustainability path strengthens your business. From understanding your GHG impact to setting credible reduction targets and improving rating filings, every action builds resilience, trust, and long-term value.

Need help in addressing client requests to be more sustainable, set targets for GHG reductions and obtain and improve ratings and certifications?
Looking to identify sustainability opportunities to bolster your bottom line, reduce risk, and discover competitive advantages
Steps along the sustainability path include understanding the impact of GHG on your business, setting reduction targets and improving rating filings. Don’t know where to start?
We can help you on this journey, taking the first step and staying on the path!
More info on Assurance/ESG

Continued sustainability support

As an advocate for sustainability, REDUCE2 also provides ongoing support to certified companies, offering guidance on continuous improvement strategies, emerging trends, and regulatory compliance. We believe in fostering a community of environmentally conscious businesses working together to create a sustainable future for generations to come.

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Behind the name "REDUCE2"

Saving the planet by degree!

The Paris Agreement on climate change was adopted on 12 December 2015 at COP21. Its overarching goal is to hold “the increase in the global average temperature to well below 2°C above pre-industrial levels” and pursue efforts “to limit the temperature increase to 1.5°C above pre-industrial levels.” By reducing the planet's warming to 1.5 degrees Celsius or lower, the hope is to stave off severe climate disruptions that could exacerbate hunger, conflict and drought worldwide. Let’s limit the increase to less than 2 degrees. REDUCE2!

Learn more

Meet our founder

Glenn Hansen, Founder of Reduce 2

Glenn Hansen is Founder and CEO of REDUCE2 LLC, Saving the Planet by Degree. Glenn was President and Chief Executive Officer of BPA Worldwide for 23 years, retiring after 43 years of service to the organization. During his last year of service he was Executive Strategic Advisor, tasked with shepherding BPA’s iCompli Sustainability and Event Audit services. He is certified by AccountAbility as a sustainability practitioner (ACSAP).

Glenn is past treasurer of the International Advertising Association (IAA), past Chairman of the International Committee of the American Business Media, served eight years on the Executive Board of the International Federation of Audit Bureaus of Circulation (IFABC). He also served four years on the Advisory Board of HCB Health, a full-service advertising agency serving healthcare brands based in Austin, TX. He is a member of the Union League Club of New York. Glenn is a member of UFI's sustainability committee and audit committee. He serves on task groups refreshing ISO standards.

REDUCE2 Network

Meet the Team

A successful project is only as good as the team behind it.  Our core project team is uniquely qualified to guide clients through their entire assurance process.

Meredith Anastasio

A sustainable event management experienced executive, Meredith has expertise in defining and delivering innovative sustainable solutions by assessing needs and developing customized value plans following overall business strategy. She has planned and managed large scale, sustainable, C-Suite events. Meredith also has the benefit of having been an environmental litigator in New York and holds both a JD and master’s in environmental policy from Vermont Law School, 2002.

Stephen Boles

Stephen has been active in the climate change community as a scientist and consultant for over 20 years. He holds a Master of Science degree from the University of Alaska Fairbanks and spent eight years working as a scientist at one of the world’s leading climate change research centers at the University of New Hampshire. He has led greenhouse gas (GHG) quantification, verification, and reduction projects, and carbon and offset development, life cycle assessments, and risk and opportunity strategic planning initiatives. He served the Climate Action Reserve developing waste-related and agriculture-related carbon offset protocols for Ontario’s former cap and trade program and to develop a forestry carbon offset protocol in the Province of Alberta.

Doreen Chan

Doreen joined the REDUCE2 Network as the Vice President, APAC. Doreen possesses 25+ years’ extensive experience in working with global event industry leaders in strategic partnership, business development, international marketing and often acts as an advisor and liaison with government bodies and industry associations in Greater China and rest of Asia. She is passionate about helping event organizers maintain their position in the industry through professional advice and is a motivational speaker in advocating good business practice in events quality and sustainability. She was instrumental in integrating the UFI Approved Event status into government subsidy programs in multiple major cities in mainland China as well as Hong Kong.

Michele Fox

Michele is an Event Producer, Sustainable Event Consultant, and the Founder of MUSE (Members United for Sustainable Events). Michele honed her skills executing events for corporations and nonprofits. She's since produced conferences, trade shows, galas, and experiential marketing events around the globe. She established MUSE in 2021 to provide the event industry with leadership and education for sustainable event production. She currently serves as a Sustainable Event Consultant and Strategic Advisor for experiential event agencies and clients, and working amongst diverse stakeholders to embed sustainability within all types of events.

Adeline Larroque

Adeline possesses a deep-seated passion for driving international business development, forging strategic partnerships, orchestrating impactful events, and overseeing large-scale projects with a steadfast commitment to sustainability. With an impressive track record spanning over 18 years, she has garnered extensive experience across diverse regions, including Europe, the USA, the Middle East, China, and India. Adeline's academic credentials underscore her expertise, holding three distinguished degrees: an MBA from Loyola College, a master’s degree from Bordeaux Business School, and a certificate from HEC Paris in managing sustainable transitions. She is also a certified ISO 20121 Internal Auditor.

Lewis Liu

Lewis joins the REDUCE2 Network having 10+ years’ experience with BPA Worldwide vetting exhibitions seeking the UFI Approved Events status in China. Lewis has been dedicated to promoting and practicing sustainable concepts on platforms such as TikTok, aiming to inspire more people to join the environmental protection cause. He will be instrumental in enabling organizers to maintain their UFI Approved Event status and achieving sustainability commitments as Net Zero Carbon Events signatories.

Courtney Lohmann, CMP, SECP

Courtney is an award-winning leader, CSR and sustainability expert and Certified Sustainable Events Professional. She founded her consulting practice and has developed a new approach to holistically identify, align, design and implement strategic sustainable policies for leading businesses in the events, hospitality and tourism industry. Her approach ensures business goals are perfectly aligned with sustainability goals to create the most impact. This impact is not only positive for the business but ensures a smooth process to help clients achieve their sustainability and social impact goals as well. With these new strategies in place, clients are aligned and prepared for their next steps which often include certifications, sustainability measurement and transparent reporting.

Glenn Schutz

As our communications director, Glenn possesses a proven track record of leveraging both traditional and digital platforms to craft and disseminate compelling messages across multiple audience channels. He spearheads all communications and marketing initiatives at REDUCE2. Glenn's career journey began as an Associate Editor at Modern Brewery Age Magazine, and he later advanced to the position of Managing Editor at Media Ventures. Notably, his responsibilities as the Manager of Communications & Marketing at BPA Worldwide spanned over 15 years, during which he made significant contributions to internal and external communications, marketing programs, and sustainability reporting for third-party certifications. Glenn holds a Journalism degree from Penn State University.

Let’s get started.

Step 1:

Free Consult

Align on goals, drivers, and timeline.

Step 2:

Engagement Proposal

Proposal, milestones and path forward.

Step 3:

Rapid Readiness to Proceed

Onboarding workshop.

Contact Us