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The new reality of business and events

Sustainability isn’t optional it’s a business imperative!

Across industries and events, sustainability is no longer optional — it’s a competitive advantage. At REDUCE2, we help you turn intent into verified proof through certification, gap analysis, and strategies aligned with ISO, EcoVadis, SBTi, and the NCZE initiative. Lower risk. Win RFPs. Build lasting stakeholder trust. 

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Aligned with globally recognized standards

We connect your sustainability program to the frameworks and rating systems that investors, partners, and regulators trust.

Sustainability for business

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Future Proofing

Act today to protect tomorrow. Sustainable practices aren’t just good for the planet  they secure your business against disruption, regulation, and irrelevance.

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Brand Management

Your reputation is on the line. Certification makes you the trusted choice for clients, partners, and investors in a world demanding accountability.

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Global Standards

No shortcuts. No excuses. We align you with the toughest global standards, so your business stands up to scrutiny anywhere in the world.

Sustainability Advocates

Proof in Practice. Power in Perspective.

See our team in action!

Ted Talk hosted by Courtney Lohman, REDUCE2 strategic advisor.

What Our Clients Say

"REDUCE2 helps event professionals turn good intentions into real progress. Glenn’s been part of shaping the standards our industry relies on."
Glena Braungardt (Retired)
Strategic Trade Show / Event Manager from HP
"While working with Glenn, I saw firsthand how his forward-thinking approach and use of the latest technology helped bring his previous organization to new heights."
Kevin Ashram
B2B Media Strategist
"I’ve worked with Glenn for nearly a decade. He made sustainability clear and actionable, guiding us to focus on what’s truly business-relevant without overburdening our teams.”
Ben Wielgus
Head of Sustainability, Informa
“REDUCE2's sustainability guidance is helping our members turn commitments into real impact. REDUCE2 has become an essential partner in advancing sustainable practices across our industry.”
Dasher Lowe
Exec. Director, EDPA
"Glenn understands the events ecosystem at a level few others do. His work on sustainability standards has reshaped how our sector measures progress and accountability.”
Sam Lippman
President, Lippman Connects
“Glenn approached the Sustainable Exhibition Stand Guidance with incredible diligence and a true commitment to moving the industry forward."
Julie Kagy
Executive Director, Exhibition Services & Contractors Association (ESCA)
"Maritz partnered with REDUCE2 to build our Carbon Footprint Measurement Tool (CFMT) because Glenn Hansen delivers the data integrity and clarity our industry needs. His expertise turns complex carbon data into clear insights and trends that drive actionable recommendations for change."
Rachael Riggs (she/her)
GM, Environmental Strategy Maritz

Why measure and validate? Because talk isn’t enough!

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Establish a baseline, track your improvement

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Prove your sustainability claims with action, not promises

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Show partners, clients, and employees you’re serious about the future

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Shield your business from risk, regulation, and reputational damage

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Stop greenwashing in its tracks — and build a legacy of trust

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How can we help you?

Systems

Systems

We can evaluate your systems, independently verifying them to comply with sustainability standards and certifying them to the highest standards.

Advisory Services

Each step on the sustainability path strengthens your business. From understanding your GHG impact to setting credible reduction targets and improving rating filings, every action builds resilience, trust, and long-term value.

Carbon Measurement

Get a clear GHG baseline with analysis that goes beyond numbers.Our footprint calculation allows you to demonstrate leadership, earn stakeholder trust, improve planning, and strengthen your sustainability reputation, all the while reducing your carbon footprint.

Systems Certification

Choose your standards, and if you’re unsure, we’ll guide you. From selection to certification, we make your systems clear, credible, and growth-ready — because resilience and compliance fuel sustainable growth.

Standards Writing

Show leadership and build stakeholder trust with clear sustainability standards for your industry. We create category specific frameworks that members can adopt to demonstrate measurable progress and align with stakeholder-approved best practices.

Event Audits

Make your event stand out by achieving UFI-approved status. We provide Independent verification of visitors, exhibitors, and exhibition space which builds trust, strengthens sponsorship and sales efforts, and positions your event as a credible, transparent, internationally recognized platform.

Member of:

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REDUCE2 sits on the working group for sustainability.

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REDUCE2 also serves UFI as a technical experton a refresh of ISO 25639, Event Measurement, Parts 1 and 2.

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REDUCE2 was retained by the EDPA to write technical standards on sustainability in the form of guidance for the EDPA members.

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Signatory to:

Net Zero Carbon Events Supporter

REDUCE2 served on the Net Zero Carbon Events working group for measurement of carbon emissions.

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View PDF

Let’s get started.

Step 1:

Free Consult

Align on goals, drivers, and timeline.

Step 2:

Engagement Proposal

Proposal, milestones and path forward.

Step 3:

Rapid Readiness to Proceed

Onboarding workshop.

Contact Us